For this project, we created a series of YouTube videos for our client, including a Welcome video for Igor's personal channel. Although the video is centered on Igor’s personal brand, we deliberately adopted a moody aesthetic to maintain a visual connection with TuffCore, the fitness brand he founded. This choice ensures that the personal channel resonates with the established style of TuffCore, reinforcing the brand’s identity.

We used a dark background to evoke a dramatic and intense atmosphere, which aligns with TuffCore’s bold and dynamic image. To add visual interest and depth, we incorporated subtle cinematic lighting in the background, creating a sophisticated and engaging look. This approach not only accentuates Igor’s presence but also seamlessly bridges his personal brand with the TuffCore brand, setting a compelling and cohesive tone for his YouTube channel.