Tuffcore’s small group program is where fitness meets community. In this video, we capture the unity and support that drive every session, with real moments of women pushing each other toward their best. It’s more than a workout—it’s a place to build strength together.
For this project, we were tasked with creating an advert for HYPE energy drinks. We really wanted to associate a feeling of proactivity and prosociality for this product. We wanted to paint an empathetic picture of our main character here. Living a monotonous lifestyle, pining for more. All of us experience this FOMO sometimes…
We see him dejected in his dimly lit room, with a droning buzz in the background as we slowly zoom. To achieve this, we utilised a complex lighting design and smoke machine in the apartment in order to replicate sunlight peeking through the curtains on a summer morning.
Upon touching the HYPE can, our character is immediately transported to a vibrant and lively scene with his friends. After reaching for the can another time, then picking it up, we see a vignette of him playing sports and hanging out with friends, embodying a whole new exhilarating lifestyle. Filming over 4 locations, we managed to capture a diverse catalougue of scenes for the advert. Ultimately, the video tells a tale of making a conscious choice to put yourself out there, make the change, and not let opportunities pass you by.
To quote the advert itself, it’s always better to ‘Leave your boredom at home’!
We created a fast-paced, dark, and moody video to showcase the tattoo artist's dedication and focus. Designed for social media and websites, it features sharp transitions and sound design highlighting the tattoo machine's distinctive sound, evoking memories and encouraging viewers to book their next tattoo.
For the Private Security promotional video, we filmed at London skyscrapers and a gym to showcase the team's authority and dedication. The skyscrapers represented their high-stakes environment, while the gym highlighted their skills. Kodak 2383 print stock with a golden hue added a cinematic touch, emphasizing their professionalism.
In this fashion shoot with actress Maria Kvarts, we captured the essence of bold elegance. From graceful poses to energetic runs across the field, the shoot showcased how Maria's vibrant red dress highlighted a perfect blend of beauty and freedom.
This Nike spec ad celebrated the power of sports by focusing on a boxer’s intense training at a local gym in Oxford. The shoot highlighted that anyone can start their sports journey, showcasing the grit and determination needed to begin and persevere. It was a tribute to the transformative potential within everyone.
