We see him dejected in his dimly lit room, with a droning buzz in the background as we slowly zoom. To achieve this, we utilised a complex lighting design and smoke machine in the apartment in order to replicate sunlight peeking through the curtains on a summer morning.

Upon touching the HYPE can, our character is immediately transported to a vibrant and lively scene with his friends. After reaching for the can another time, then picking it up, we see a vignette of him playing sports and hanging out with friends, embodying a whole new exhilarating lifestyle. Filming over 4 locations, we managed to capture a diverse catalougue of scenes for the advert. Ultimately, the video tells a tale of making a conscious choice to put yourself out there, make the change, and not let opportunities pass you by.

To quote the advert itself, it’s always better to ‘Leave your boredom at home’!