Creating this Nike spec ad was a passion project fueled by our belief in the transformative power of sports. Our core message was simple: anyone can start a journey in sports, and the most important step is just to begin. To bring this to life, we chose a local martial arts gym in Oxford, OMAA, as our backdrop.

In this raw and authentic setting, we filmed a single boxer in his intense training sessions. This boxer represented the determination and resilience needed to start and stick with any sport. The gym’s vibrant community and dedicated athletes inspired us and reinforced the idea that greatness begins with a single step.

As the boxer trained, we focused on the sweat, struggle, and small victories that define the early stages of a sports journey. His story of grit and commitment highlighted the universal truth that the most important step is to start, no matter who you are or where you begin. This project was more than just an ad; it was a story of perseverance and potential, showing that everyone has the power to start their own sports journey.